Good to Great
Basketball is a people business so when we think about our wider audience, our employees, and our community, we have to go beyond empathy and understanding to truly know the difference between a customer and a fan.
Wellington Basketball view this as a continuous cycle of marrying their ever-changing behaviours, being apart of their everyday life, and being integrated into a single community that is aligned to a single focus mission.
For us, we are on a mission to be the gold standard of basketball development in New Zealand and our target fan base is every child, teenager and adult in this city who want to play the game.
Wellington Basketball has a deep history of winning championships from age grade representatives to the National Basketball League. We build character over talent, working together where culture + relevance will always render sustainable returns.
We are Wellington Basketball.